Amendment to the Law on Restriction on Advertising and Marketing of Tobacco Products, Ministry of Health
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Amendment to the Law on Restriction on Advertising and Marketing of Tobacco Products


In continuation to the Ministry of Health's fight against the harmful effects of smoking, an amendment to the Law on Restriction on Advertising and Marketing of Tobacco products has been published determining restrictions and bans on the advertising and marketing of tobacco products in order to protect the public's health.

The amendment published constitutes a comprehensive and significant amendment to the law (including changing the name of the law: Law on Restriction on Advertisement and Marketing of Tobacco and Smoking Products).

 

The 7th amendment to the Law on Restriction on Advertisement and Marketing of Tobacco and Smoking Products 5743 1983 (Hebrew) was published on the  2nd of sh'vat, 5779, 08.01.2019.

 

The provisions of the law will come into force on a number of occasions:

 

1. on the 08.03.2019 the following provisions will come into force:

  • The implementation of the provisions of the Law on Restriction on Advertisement and Marketing of Tobacco and Smoking Products 5743 1983 (Hebrew)  and the Prevention of Smoking in Public Places and the Exposure to Smoking act, 5743 1983 (Hebrew)  to the entirety of smoking products, including electronic cigarette. 
  • A comprehensive advertisement ban of smoking products (including internet advertisement, sponsorship, product placement and more), while excluding printed newspapers advertisement and subjected to advertising a counter announcement concerning the harmful effects of smoking in the determined wording.
  • Requirement of including a warning covering 30% of the advertisement area  in a permitted advertisement.
  • Restrictions concerning names of products and business or commercial activity which are similar to smoking products.
  • Banning the marketing of electronic cigarettes, cartridge or filling material containing nicotine in a concentration of over 20 milligram per milliliter.
  • Banning the marketing of filling material, with the exception of child, fracture or leak resistant packaging.
  • Expanding the ban on the distribution of commercial smoking products, including in exchange for a symbolic compensation or in exchange for a different product and more.
  • Authority to determine regulations concerning marking of smoking products and including a smoking product pamphlet, ingredient indication on top of packs and more.
  • Determining the responsibility of a position holder in a corporation.

 

2. The following provisions will come into force on the 08.07.2019.

  • The implementation of the provisions of the law to the Duty free stores.
  • Banning the use of pictures or figures of fruit or plant in a permitted commercial or in the marking of a pack or a package of a smoking product.
  • Banning the marketing of a cigarette shaped toy or candy.

 

3. The following provisions will come into force on the 08.01.2020 :

  • Banning the showcasing of smoking products.
  • Increasing the warning size on top of tobacco products packs from 30% to 65%.
  • Requirement of placing 30% sized warnings on top of other smoking products (including electronic cigarettes).
  • Unity in packs and packaging requirement of the entirety of the smoking products (except cigar and pipe tobacco sold in designated stores).

 

4. On the 01.06.2020 the following provision will come into force:

  • The companies are to submit an initial report concerning the products ingredients, substances emittance at time of use and additional information.  


לחץ לגרסת הדפסהPrint version
  
  
  
  

An ad about health effects of smoking that the press must publish